Kobek’s satire of modern life rests loosely on the story of two
women dealing with the fall out of their images appearing online without their
consent. Adeline, a middle-aged comic book writer who resides in San Francisco,
who commits ‘the only unforgivable sin of the 21st century’ – giving
a lecture in which she expresses unpopular opinion and failing to notice someone
filming her. The video goes viral and Adeline is forced onto Twitter to give
herself a voice, much to the horror of her son. It doesn’t all work against her
however, as the exposure increases sales of her previous comic books. Ellen
Flitcraft, a twenty year old from a much smaller town, has no such silver lining
when photographs of her performing oral sex on her now ex-boyfriend are spread
online. For her, it turns her life into a living hell, she is ostracised from
her community and suffers great mental torment.
Interesting and sad as these tales are, they feel sidelined by the
larger focus on the problems of social media and certain other specific aspects
of the Internet. Kobek explains things in a cutting style as if for someone not
from this time. For example, he describes Amazon as ‘an unprofitable website
dedicated to the destruction of the publishing industry’, and Instagram as ‘the
first social media platform to which the only sane reaction was hate’. Some of
what he writes has been redacted in the UK edition. He comments on the
proliferation of entirely unimportant things that people obsess over, and the
loss of privacy.
One of his main bugbears is over intellectual property and the way
in which big companies exploit creators. Admittedly this is not purely a
digital age problem – he cites the creation of some of the most popular
superheroes and the way in which the artists who created them were shut out
from reaping the rewards of their phenomenal popularity. He sees social media
doing this on a much larger scale. People mistakenly view it as a great outlet
for freedom of expression when really they’re just making more money for the
companies with every post. The becomes even more disturbing when he points out
that the death and rape threats people send online benefit the likes of Twitter
and Facebook.
Overall a brazen, unapologetic criticism of the modern world. The
narrative is split into small chunks, the way content is often absorbed online.
This may not be to everyone’s taste but it is incredibly easy to read and oddly
addictive. If you have your doubts about the impact of social media this is a
book to sink your teeth into that will also keep you well entertained.
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